RMP breathes new life into Airwalk

Article Abstract:

Airwalk International, based in Golden, CO, and RMP Athletic, based in Mississauga, Canada, in Nov 2000 signed a licensing agreement to restore Airwalk's image in the Canadian action sports footwear market that caters to 14-to 24-age-old consumers. Airwalk's image suffered with the hard-core sports crowd when it began showing its logo on everything. As part of the agreement, Airwalk will launch a new line of footwear, called Genetic, targeted at undecided hard-core skateboarders.

Strategic alliances, Sporting and Athletic Goods Manufacturing, Skates & Skateboards, Airwalk International

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BMW mini should ride retro car trend

Article Abstract:

Market interest in Bayerische Motoren Werke AG's (BMW) compact car, BMW Mini, is running high in Canada despite the vehicle's scheduled launch is still in 2001, which is a year away. With such enthusiastic response, BMW Canada is making known that the vehicle has an international website, Mini.com., where consumers can register interest in the car. The company also announced that the BMW Mini will be priced below that of an entry- level BMW.

Marketing procedures, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, BMW Canada

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The Bay pushes Padulo to top spot

Article Abstract:

Toronto-based Padulo Integrated leads the pack of advertising agencies for the third-quarter on the strength of its Hudson's Bay Co. account.

Sales, profits & dividends, Use of services, Contracts & orders received, Advertising agencies, Department Stores, Advertising Activity, Account Activity, Hudson's Bay Co., Padulo Integrated Inc.

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