Out of the shadows

Article Abstract:

There are a few Chinese companies which are starting to sell their own branded goods in western countries. Most major brands in China are owned by foreign firms, but some Chinese brands are starting to emerge, such as Haier for domestic electrical goods, and Tsingtao beer. China is a major exporter, but Chinese goods tend to use other people's names. A national market is developing in China and companies may prefer to restrict themselves to the domestic market. Companies seeking to export see a number of obstacles such as the cost of advertising and sales and service networks. Appliance makers benefit from slower changes in the market, and the two most important international Chinese brands are for domestic appliances.

Brand name products, Brand names

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The fridge maker as dynast

Article Abstract:

Vittorio Merloni successfully modernized the family-owned business Merloni Elettrodomestici during the 1980s and 1990s. He is now 63 and considering retirement. To prepare his four children for the transition, he hired tutors and set up a committee of experts to handle succession issues.

Family-owned business enterprises, Family-owned businesses, Merloni, Vittorio, Merloni Elettrodomestici S.p.A.

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China and the chaebol

Article Abstract:

Chinese leaders plan to emulate South Korea's chaebol business models in an effort to reinvigorate China's economy. Qingdao Haier will be one of the firms that will adopt this experimental system. The appliance maker had revenues of $1.15 bil in 1997, and is run by Zhang Ruimin.

South Korea, Industrial policy, Qingdao Haier

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