Flight of the stinger
Article Abstract:
The usage of musical tunes for representing brand identity in advertisement campaigns is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Entertainers & entertainment groups, Other Performing Arts Companies, Musical Arts, Advertising campaigns, Music, Brand identity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Looking way up
Article Abstract:
The pedestrian attention grabbed by motion-video billboards in city corners is analyzed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Outdoor advertising services, Outdoor Advertising, Display Advertising, Billboards, Pedestrian areas
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Usage, Canada, Company business management
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