Pay as you play

Article Abstract:

In this report a panel consisting of four leaders of small and globally affiliated advertising agencies discuss the evolution of agency remuneration. They evaluate the remuneration methods of their respective agencies, the related issues of each method, the mechanisms adopted by them to ensure full transparency, and the trends in the last few years.

Canada, Surveys

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If Mr. Bush goes to war

Article Abstract:

The author examines the impact on Canada's advertising industry in the event there is a U.S.-led invasion of Iraq. Topics include interviews with top executives of Canadian companies and their forecasts.

International politics, Iraq, Financial Forecasting, Forecasting, Economic conditions, Military aspects, Military policy, Business forecasting

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Putting the $ in stunts

Article Abstract:

The event marketing strategy and evaluating its effectiveness on desired results is discussed.

Marketing, Methods, Evaluation, Event marketing

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