Pays-Bas/

Article Abstract:

Bavaria is enhancing its range of special beers, a segment where the Dutch brewer wants to grow bigger in France. In 1997, the group posted a turnover of FFr 146mn in this country. At the group level, the turnover reached FFr 2bn, up 8.5% over 1996 while the net profit rose 27% to FFr 117mn in 1997. The group, which took over the only Trappist beer in the Netherlands in April 1997 (La Trappe, which produced 120,000 hl in 1997), sold 4.5mn hl of beer that year. Bavaria is the second-largest brewer in the Netherlands.

Comment:

Will enhance its range of special beers, a segment where the Dutch brewer wants to grow bigger in France

Facilities & equipment, Bavaria B.V.

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France/Belgique : La Brasserie Duyck vient de signer un contrat/

Article Abstract:

Brasserie Duyck is to start a new activity as the exclusive importer of three beers by its Belgian colleague, Brasserie du Bocq. These are Triple Moine, a traditional Belgian brewer with an alcohol content of 7.5 , Saint Beno t, an abbey beer worth 6.3 , and Blanche de Namur, which has a 4.5 alcohol content, which the French brewer will distribute through the super and hypermarkets in France. This is part of an exclusive distribution contract signed by the two brewers.

Comment:

Brasserie Duyck will start a new activity as the exclusive importer of three beers by its Belgian colleague

Strategic alliances, Brasserie Duyck, Brasserie du Bocq

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La Commission demande Paris de clarifier la loi Evin

Article Abstract:

The European Commission has demanded that France give them an exact definition of certain points contained in the Evin law, which forbids the television re-transmission of certain alcohol advertising. The Commission has demanded in particular that France precises which events do not fall under the auspices of the law. If no response is forthcoming before the end of October 1998, a judicial procedure will begin before the European court of justice.

Comment:

EU: European Commission demands that country give them definition of points in law forbidding TV re-transmission of alcohol ads

Government regulation (cont), Beverage Manufacturing, Alcoholic Beverages

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