Peter Zarry

Article Abstract:

Former director of Schulich School of Business' division of executive development at the York University Peter Zarry was inducted into the Marketing Hall of Legends in 2008. Zarry was known for his outstanding lectures and his ability to motivate, inspire, and care for his students. His career as a marketing expert is discussed further.

Practice, Achievements and awards, College teachers, College faculty, Study and teaching, Zarry, Peter

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Empowered employees

Article Abstract:

The combined approach adopted by human resource department and marketing department of logistics firm FedEx to deliver better customer services is discussed.

United States, Marketing procedures, Private Mail & Express Services, Couriers and Messengers, Air courier services, Courier services, Express delivery services, Human resource departments, FedEx Corp., FDX, Customer relations

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Unexpected ways to meet customers

Article Abstract:

The sensation caused by Janet Jackson's exposure at the NFL Super Bowl, provides food for thought for innovative marketing campaigns.

Influence, Performances, Celebrities, Jackson, Janet

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