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Business, international

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Pig tales

Article Abstract:

Evolve, Trojan's 60-second spot television advertisement on the use of contraceptive, was banned by both Fox Networks Group and CBS Broadcasting Inc. because it depicts sexism and double standards. Other networks and channels continue to air the commercial. Details of the Evolve spot ad are discussed in the article.

Author: Menzie, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Radio and Television Broadcasting, Radio & TV Broadcasting, Fabricated rubber products, not elsewhere classified, All Other Rubber Product Manufacturing, Prophylactics & Diaphragms, TV Advertising, Spot, United States, Evaluation, Column, Influence, Broadcasting industry, Condoms, CBS Broadcasting Inc., Censorship, Sexism, Spot television advertising, Fox Entertainment Group Inc. Fox Networks Group

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Kia ads irks Quebec police

Article Abstract:

The controversy created by Kia Motor's new television commercial featuring women police officer is discussed.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Motor vehicles and car bodies, South Korea, Causes of, Automobile industry, Kia Motors Corp., Controversy

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Ah-huh

Article Abstract:

A critical analysis of Familiprix's television advertisements with relation to brand identity is presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Drug stores and proprietary stores, Pharmacies and Drug Stores, Professional Organizations, Drug Stores, Medical Associations, Analysis, Drugstores, Medical societies

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Subjects list: Canada, Advertising, Ethical aspects, Television advertising
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