Last call

Article Abstract:

Downtown Partners has closed its Toronto office in February 2008, following the termination of its contract with Labatt. Downtown's creative director, Dan P awych, has admitted that their remaining accounts could not generate adequate revenue to sustain the agency's operations. The impacts of Downtown's closure are discussed.

Plant shutdown, Malt beverages, Advertising, Advertising Activity, Brewing industry, Breweries, Labatt Brewing Company Ltd., Facility closures, Downtown Partners

---

Brand power play

Article Abstract:

The National Hockey League has signed a contract with Young and Rubicam for its branding and marketing campaign. A new NHL marketing was set, and that is to tighten its ties with loyal fans while reaching to more fans in the southern area. Details of the new NHL campaign, which is tagged as "Live Every Shift" are provided.

Canada, National Hockey League, Young & Rubicam Brands

---

Similar abstracts:

• Abstracts: Wheels, not deals. Chip power. Deciphering digital
• Abstracts: Innovating to the core. Innovation overload
• Abstracts: Strechning its influence. Branch mentality. Readership race
• Abstracts: Q and A. Downey draws Tennis ace. CanWest shakeup
• Abstracts: The odd couple. Adding PR to the mix. Winning work

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.