Price leadership within a marketing channel: A cointegration study

Article Abstract:

A model is developed to test channel price leadership on the basis of time series observations on retail and wholesale prices and using absence of double marginalization as a criterion for channel price leadership. The model studies strategic pricing decisions in a two-stage (suppliers-retailers) channel, dealing with several products.

Management dynamics, Distribution Channels, Analysis, Usage, Company business management, Retail/reseller channel, Time-series analysis, Time series analysis, Product price, Direct market channel

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The analysis of price competition between corporate brands

Article Abstract:

An methodology is presented for the evaluation of price competition between corporate brands, brands which are produced and marketed by one and the same company. The methodology will allow brand managers to gain an improved understanding of the effects of competitive interaction in the market.

Models, Competition (Economics), Prices and rates, Brand name products, Brand names

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