Pricing of new 3-D mail questioned

Article Abstract:

Canada Post Corp has launched an enlarged Addressed Admail Service, most suitable for Canadian direct marketers who want to ensure that their product samples and promotional goodies are received by their target markets. The service is initially offered in three sizes at prices ranging from 45 cents to $1.50, so that marketers have the option to choose what works best for them. After the service' successful test run, however, Canada Post decide to increase prices, which raised concerns from initial players.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Postal Services, Postal service, Canada Post Corp.

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Save.ca looks for high redemption

Article Abstract:

A Web site that will allow packaged-goods marketers to offer coupons online will be launched in Canada on Nov 1, 2000. Save.ca claims that it is a better alternative than free-standing inserts (FSIs), direct-mail and in-store delivery vehicles in the provision of coupons to consumers. Eight consumer brands have already signed up with Save.ca, including three from Procter & Gamble. Shereen Sabri, president of Save.ca, says the electronic coupons will have higher redemption rates than traditional FSIs.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, Save.ca

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Will that be to go?

Article Abstract:

There has been a rising trend in CanadiansE preference for eating at the family dinner table as against dining out. Capitalizing on this, Prime Restaurants started a full take-out service at all its East Side MarioEs locations.

Eating places, Food Services and Drinking Places, New Products/Services, Public affairs, Social aspects, Restaurants, Company service introduction, Service introduction, Canadians

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