Quebec ERs star electronic billboards

Article Abstract:

Lumicom Media is promoting its billboards to advertisers and pharmaceutical companies in hospitals. The advertising display firm has put up electronic billboards in the emergency waiting rooms of 23 hospitals in Quebec, Canada. Contracts with a minimum coverage of three months are available with exclusivity in any one of six categories, namely, pharmaceutical chain, gastro-intestinal medications, anti- inflammatories, first-aid products, antibiotics and analgesics.

Signs & Advertising Displays, Sign Manufacturing, Lumicom Media

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Culinar seeks a change in review

Article Abstract:

Culinar Inc plans an advertising review to consolidate all its accounts in just one agency. The decision is in line with Culinar's desire to change its approach to its advertising which has been using the same strategies for years. The agencies that are working on an estimated $3.2-million worth of accounts for the Vachon, Vviau/McCormick and Grissol/Little Cravings brands are Saint-Jacques Vallee Young and Rubicam and Cossette Communication-Marketing.

Snack Food Manufacturing, Snack Foods, Culinar Inc.

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Ginette Reno sings praises of Mikes

Article Abstract:

Mikes Restaurants Inc has launched two television advertisements in 1999 to draw more customers into its outlets. The two 30-sec spots airing in Quebec, in French and English, feature Canadian singer and actress Ginette Reno promoting Mikes' new table d'hote menu. They were created by Montreal, Quebec-based Publicis*BCP. Mikes has 115 restaurants in Quebec and more are scheduled to open outside the province within 1999.

Fast Food Restaurants, Limited-Service Restaurants, Mikes Restaurants Inc.

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