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Business, international

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Rejuvenating customer management: how to make knowledge for, from and about customers work

Article Abstract:

The key factors for successful implementation of knowledge-based CRM (Customer Relationship Management) initiatives through an orchestrated approach, with reference to a cross-case analysis done on three companies which are rejuvenating customer management effectively are discussed.

Author: Dous, Malte, Salomann, Harald, Kolbe, Lutz, Brenner, Walter
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
Europe, Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Customer relationship management

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From application outsourcing to infrastructure management: extending the offshore outsourcing service portfolio

Article Abstract:

Effective risk management strategies for Western European and North American multinationals, which offshore outsourcing to developing countries, are presented.

Author: Beulen, Erik, Fenema, Paul Van, Currie, Wendy
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
United Kingdom, Use of services, Multinational Corporations, Developing Countries, Information Systems & Theory, International business enterprises, Information technology, Outsourcing

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Managing the risk of customer integration

Article Abstract:

Risk management methods to adopt customer integration into company's innovation process are presented.

Author: Gassmann, Oliver, Enkel, Ellen, Kausch, Christoph
Publisher: Elsevier B.V.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
Switzerland, Innovations

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Subjects list: Business enterprises, Customer relations, Methods, Risk management
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