Reminder: A horse is a horse

Article Abstract:

The proponent of the C-OAR-SE scale development procedure refutes the opinion of researchers who have criticized the lack of emphasis on empirical validation of constructs. Rossiter used apparent errors in the researchersE own work to support his claim that although, on the surface, they praise the C-OAR-SE procedure, they themselves do not accept it.

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The C-OAR-SE procedure for scale development in marketing: A comment

Article Abstract:

Some issues raised on the C-OAR-SE procedure for scale development in marketing, which was recently proposed by Rossiter are presented. It specifically identifies some potentially problematic areas under the various steps of C-OAR-SE and also questions the procedure's sole reliance on content validity.

Analysis

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Marketing and production capacity strategy for non-differentiated products: winning and losing at the capacity cycle game

Article Abstract:

Capacity competition in a market where products are undifferentiated is studied. Capacity competition in the titanium dioxide industry does not reveal the causes of the capacity cycle phenomenon which results in over or under capacity.

Inorganic Dye and Pigment Manufacturing, Inorganic pigments, Titanium Pigments, Statistical Data Included, Research, Chemical industry, Titanium industry, Pigments industry

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