Researching mere exposure effects to advertising
Article Abstract:
A study on developing new ways to improve market research by marketers in understanding consumer behavior is discussed. Advertising as one mode of communication is detailed.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Advertising, Advertising and Related Services, Market Research, Market Research & Product Development, Consumer Advertising, Marketing research
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Experimental analysis of consumer stimulation and motivational states in shopping experiences
Article Abstract:
The relationship between optimal stimulation level of customer and hedonic shopping values is presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Science & research, Research, Shopping, Stimuli (Psychology)
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Attitude formation online
Article Abstract:
The impact of Website advertising on consumer behavior is examined.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
Spain, Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites, Internet/Web advertising, Internet advertising
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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Subjects list: United Kingdom, Methods, Analysis, Consumer behavior, Consumer behaviour
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