Culture, personality and morality: a typology of international consumers' ethical beliefs

Article Abstract:

International marketers should study the ethical beliefs of consumers in foreign countries before planning a marketing campaign. G. Hofstede pointed to four cultural areas of difference: power distance; avoidance of uncertainty; emphasis on masculinity and individualism.

World, Advertising, Advertising and Related Services, Statistical Data Included, International aspects, Ethical aspects, Advertising services, Marketing industry, Consumer preferences

---

Relational exchange in US-Japanese marketing strategic alliances

Article Abstract:

Relational economic exchange agreement between America and Japan is discussed.

United States, Japan, Administration of General Economic Programs, International economic relations, Intnl Economic Policy, Intnl Economic Relations, Evaluation

---

Similar abstracts:

• Abstracts: Project evaluation and selection in a network of collaborations: a consensual disaggregation multi-criterion approach
• Abstracts: BP predicts 'new oil era' for Caspian (British Petroleum Company PLC's exploration in the Caspian Sea). Oil price surges as BP shuts off big Alaskan field
• Abstracts: OPEC may suspend cap on output to calm markets: some countries demand rise in target price range; considering risk of a glut
• Abstracts: United Airlines' parent to start paying stock dividends in 2000. United Airlines' debt rating is lowered by Moody's
• Abstracts: Review of a 40-year debate in international advertising: practitioner and academician perspectives to the standardization adaptation issue

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.