Revised Alesse effort hits Quebec

Article Abstract:

Wyeth-Ayerst, the drug manufacturer that pushed regulatory envelope with its ad campaign for the birth control pill, Alesse, has released a trio of branded commercials still promoting Alesse in Quebec. The French-language ad campaign, called 'Sois a l'aise,' meaning 'Be at ease,' features hip young female actors talking comfortably about their sexuality and sexual health.

Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations, Drugs, Wyeth-Ayerst

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Cooking up a fresh strategy

Article Abstract:

Campbell Company (CC) marketed its Power2Cook range of goods in a novel way. They chose a young actor to do the commercial to appeal to young males and encourage them to cook. CCEs leadership team is always looking for innovative ideas from its employees and also takes the risk of putting them to use.

Marketing procedures, Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Influence, Beliefs, opinions and attitudes, Company marketing practices, Workers

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RadioShack corners new ad theme

Article Abstract:

The author examines RadioShack Canada's newest television advertisement campaign. Topics include marketing strategy, market development, and advertisement themes.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Marketing, Consumer electronics industry, Television advertising, Advertising campaigns, Strategic aspects, RadioShack Canada Ltd.

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