Rich media

Article Abstract:

The methods of print advertising preferred by marketers of luxury brands are described. The need to portray affluence on the on the internet in order to reach younger customers is discussed.

Marketing procedures, Advertising and Related Services, Print Advertising, Marketing, Demographic aspects, Company marketing practices, Luxuries

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Consumption on demand

Article Abstract:

With reference to changing media consumption trends and the growing demand for interactive media, the need for Canadian marketers to catch up with online advertising is discussed.

Market information - general, Supply and demand, Technology application, Marketing industry, Internet/Web advertising, Internet advertising, Interactive computer systems, Interactive media, Interactive technology, Advertising media, Company business forecast/projection, Company forecasts

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