Robin's builds up brand awareness

Article Abstract:

Robin's Foods Inc of Thunder Bay, Ontario, has embarked on a national television branding campaign in support of its Robin's Donuts stores located in eastern and central Canada. The generic nature of the 30-second advertisements is meant to highlight brand awareness for the company, with the television spot targetted at the 25 to 49 age bracket. In addition, the firm hopes the advertisement will catch the attention of business suppliers and the industry as a whole.

Retail Bakeries (Mfg & Sales), Retail Bakeries, Robin's Foods Inc.

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Scotts fertilizes its own marketing

Article Abstract:

Scotts Canada has launched in the Quebec market new advertising, line extensions, new packaging and a retail-directed training institute. According to the Mississauga, Ontario-based lawn care and gardening company, the Quebec market 'was relatively untapped.' So it introduced print, television and radio advertising that was educational in tone for its Miracle-Gro and RoundUp products. Also, Scotts has introduced print and television advertising in English Canada.

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing, Power Lawn & Garden Equip, Scotts Canada

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Book clubs used in movie marketing

Article Abstract:

Universal Films Canada used book clubs in marketing its movie `Snow Falling on Cedars,' which was based on a popular novel of the same name. The firm patiently tracked down members of book clubs and handed out preview passes. Some members of loyalty programs at book retailers were also given passes to generate interest and support for the movie. The result was that positive feedback on the movie got around using a non- traditional marketing channel.

Motion Picture Production, Motion Picture and Video Production, Movie production, Universal Films Canada

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