Round 'em up

Article Abstract:

Banks are starting to develop brand names, and HSBC is using a single brand for all its banks, though the advertising campaign is not especially exciting. Goldman Sachs and J Morgan are also investing in advertising, and advertising is seen as more important by banks with a strong retail presence. Banks have tended not to develop brand names, and this may be due to a lack of marketing men among board members of banks. Financial services companies such as banks are also affected by the quality of their employees, which affects the services offered.

Marketing, Economic aspects, Brand name products, Brand names

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Europe's back office: the Irish financial industry

Article Abstract:

The financial services industry in Dublin, Ireland is flourishing. The new International Financial Services Centre has attracted major firms such as Citibank and Fidelity. Many of the firms are establishing 'back offices' in Dublin, to handle paperwork and other administrative operations.

Ireland, Dublin, Ireland (City)

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Muscling in on the banking business: Latin America

Article Abstract:

Many European banks are investing in Latin American banks because of increased competition and declining margins in their home markets. Spanish banks such as Santander and Banco Bilbao Vizcaya are a dominant presence. The foreign banks are often targeting middle-class consumers.

Foreign operations, Foreign investments, Foreign corporations, Latin America

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