SAP's new model: think smaller; in strategy shift, company bets on simpler, cheaper business software

Article Abstract:

A back-office management product being launched by German software firm SAP AG indicates a change in market strategy for the company. Rather than focusing solely on large and complex solutions for bigger companies, SAP will introduce cheaper, simpler software that is within reach of smaller firms' information technology budgets. The new product, available via the Internet through a monthly subscription, will perform such tasks as filling orders and managing a sales force.

Product introduction, New Products/Services

---

Picturing Web shoppers: U.K. start-up draws 'visual DNA' to use for market research

Article Abstract:

British software start-up Imagini has developed 'visual DNA' profiles to help online advertisers target specific consumers. This method of market research uses pictures instead of words; people select the photographs that best describe their responses to certain phrases. The results are analyzed using software which creates a profile of the consumer.

United Kingdom, Research Findings, Targets & Markets, Market Research, Market Research & Product Development, Innovations, Technology application, Marketing research, Internet/Web advertising, Internet advertising, Target marketing

---

SAP, Oracle move to new battlefields: rivalry continues as small, midsize markets become crucial to growth

Article Abstract:

German software company SAP AG and U.S. firm Oracle Corp. are developing new strategies and products to target smaller customers. The small and midsize business software market is expected to be worth approximately $15 bil to $30 bil by 2010.

General services, United States, Economic aspects, Company systems management, Information management, Oracle Corp., ORCL, Small and medium sized companies

Similar abstracts:

• Abstracts: Vonage to sell Wi-Fi in EarthLink deal. Sony-Ericsson snags content for its online-music service. Motorola Inc. puts Macedonia on web
• Abstracts: Sequencing and due-date determination in the stochastic single machine problem with earliness and tardiness costs
• Abstracts: Marketing research in Japan: from its emergence to the present. The importance of blogging
• Abstracts: Longer store hours in Germany. Germany aims to block takeovers by foreign-government investors. EU eases the way for merger accords
• Abstracts: Pfizer's strategy takes shape; Europe sales team may be cut deeply; reorganizing R&D. J&J profit rises on drug strength, Medicare switch

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.