Sales effects of depot locations

Article Abstract:

Depot locations for construction suppliers of scaffolding and shuttering affect sales and profit margins in the German market. Similar studies for the UK market reveal that a decreasing hyperbolical function defined the relationship between an electrical wholesaler's market shares and the distance between depots and various demand areas. A location-allocation approach that accounted for different constraints can be used to generate all possible location adjustments for increased profit margins.

Construction industry, Economic aspects, Industrial locations, Industrial location, Terminals (Transportation), Transportation facilities, Logistics

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The direct marketing of insurance

Article Abstract:

Insurance companies can determine advertising effectiveness through the development of future lifetime values (LTV), which is based on an individual concept. The technique becomes profitable since names are acquired into a database resulting to purchases in future years of the advertised and other, cross-sold products. LTVs can efficiently handle an insurance company's expensive advertising costs, which often exceed the income generated from the accepted respondents in the future years.

Insurance, Insurance Carriers and Related Activities, INSURANCE CARRIERS, Analysis, Insurance industry, Advertising, Direct marketing

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