Same numbers; different values

Article Abstract:

Mark Goyder, director of the Centre for Tomorrow's Company, together with the Institute of Public Relations, has set up a working party to examine the construction and usage of annual company reports. The working party may design a multi-media type of report which would be more easily accessed and updated than traditional paper documents, and it will include a broader range of issues than just financial statements. Goyder believes that annual reports provide a means of planning and moving forwards, and also re-affirming company policies and practices.

Reporting & Disclosure, Planning, Officials and employees, Interview, Corporation reports, Company reports, Goyder, Mark, Centre for Tomorrow's Company

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All about values

Article Abstract:

Importance of brand values in business strategies to attract purchaser are presented. Details of brand values in connection to ethics transparency etc are also presented.

United States, Analysis, Strategic planning (Business), Brand equity

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