School of ads

Article Abstract:

An overview is presented of the innovative Rotman/OCAD Student Agency Project, which provided a platform for students from both business and art schools to gain real experience by interacting with some people from real world, including Juvenile Diabetes Research Foundation, Alzheimer Society, Touchstone Youth Center u a youth shelter, Canadian Psychiatric Research Foundation, COSTI (Immigrant services), and Salvation Army.

Education, Students

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Business gets personal

Article Abstract:

The independent small and medium sized advertising agencies and the role played by personal relationships among members is discussed. The Trans Canada Advertising Agency Network is an association ofadvertising agencies advertising agencies that promotes personal bonding as a way of management tool.

Management dynamics, Public affairs, Personnel administration, Social aspects, Management, Evaluation, Human resource management, Company business management, Company personnel management, Business networks (Social groups)

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Promoting out-of-home

Article Abstract:

The article discusses the formation of the Out-of-Home Marketing Association of Canada by five advertising companies and the efforts of the association in increasing awareness of different advertising media.

Forecasts, trends, outlooks, Organizational history, Forecasts and trends, Market trend/market analysis, Advertising media, Organization formation

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