Scotiabank

Article Abstract:

Scotiabank's marketing strategy is discussed. The bank's success is attributed to its 'heavy sponsorship program', which involves alliances with cultural programs and events for Canadians. In 2007, the financial services company sponsored the Scotiabank Toronto Waterfront Marathon, the Scotiabank Giller Prize, and the Nuit Blanche art event in Toronto, Canada.

Commercial Banks, Banking industry, Bank of Nova Scotia (Toronto, Ontario)

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Pod pitch

Article Abstract:

The efforts of public broadcaster Canadian Broadcasting Corporation to lure advertisers to sponsor its Radio 3 podcast shows are discussed. This move is aimed to reach out to the increasing number of podcast listeners in Canada.

Alliances, partnerships, Prerecorded records and tapes, Licensing/Sales Agreements, Cooperative agreement for product marketing, Sound recording industry, Recording industry, Marketing agreements, Podcasting, Canadian Broadcasting Corporation Enterprises

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Cherry of evolution

Article Abstract:

The use of web and viral marketing strategies by Unilever Canada, to promote its new set of consumer products is discussed.

Methods, Consumer goods industry, Internet marketing, Unilever Canada Ltd., Viral marketing

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