Shoot hoops, chew at same time

Article Abstract:

Wrigley Canada and the National Basketball Assn (NBA) have entered into a one-year sponsorship agreement. The deal makes Juicy Fruit the official gum of the NBA in Canada. Also, Juicy Fruit becomes a national sponsor of the NBA's summertime Hoop-It-Up three-on-three basketball tournament and the league's Dribble and Drive Challenge. As part of the agreement, Wrigley will advertise in NBA programming in the country. Juicy Fruit's presence at events at the grassroots level will include on-site signage, sampling opportunities and sponsorship of the Juicy Fruit Passing Challenge.

Nonchocolate Confectionery Manufacturing, Chewing Gum

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Juicing it up

Article Abstract:

Sun-Rype has always been a leader in juice packaging. the company continues to introduce new packaging designs.

Canned Fruit Juices, Fruit and Vegetable Canning, Packaging, Canned fruits and vegetables, Canned juices, Sun-Rype Products Ltd.

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