Shopping basics

Article Abstract:

After the successful launch of Lucky last year, Canadian publishers are unveiling three new shopping magazines this year. Shopping Clin dEOeil was launched in March, and Fashion Shops and Loulou are going to be unveiled by the fall. An overview of the magazines is presented, focusing on their impact on the buying patterns of readers.

Product introduction, New Products/Services, Periodicals, Evaluation, Periodical publishing, Fashion magazines

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Imagine, again

Article Abstract:

Role of advertising in enhancing brand identity by creating a strong positive brand image in the minds of target audience is discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Advertising, Brand identity

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Retail's ups and downs

Article Abstract:

Details of a survey conducted by Kubas Consultants of Toronto, on customer perceptions of their expenditure capability, is presented.

Psychological aspects, Economic aspects, Consumers, Survey

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