Publishers mull split run partners

Article Abstract:

The agreement between the US and Canada over split magazine runs has been greeted with mixed reactions by the industry. There are those who view the deal with guarded optimism while there are others who see it as a chance to size up business opportunities. One of them is Brian Segal, CEO of Maclean Hunter Publishing Ltd (MH), who said that his company will adopt its strategy to the new competitive landscape. MH has now the option of signing deals with foreign companies or selling advertising in the US.

Strategy & planning, Periodical Publishers, Periodicals

---

Research, then and now

Article Abstract:

Research Now acquired OpenVenue in January 2007. The acquisition has allowed OpenVenue to add international capabilities to their North American services. Consistency of data collection and survey presentation is ensured by building online research panels using the same model.

All Other Information Services, Business services, not elsewhere classified, Info Services ex Database, Information services, Information services industry

---

The meter merge

Article Abstract:

Benefits of merger of BMB Canada and Neilson Media Research to provide weekly TV data with the possible bottlenecks are discussed.

Advertising, Marketing industry, Nielsen Media Research Inc.

Similar abstracts:

• Abstracts: The great Canadian brand. Freeing the brand inside. Why the brand black list?
• Abstracts: Partners in creativity. Lose the fat guy. Taligate time
• Abstracts: Transshipment of containers at a container terminal: an overview. A review of design and control of automated guided vehicle systems
• Abstracts: Cooler culture. Conversation starters
• Abstracts: Maytag's appliance test-drive store. Where the action is. Adscam's lingering ill effect

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.