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Business, international

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Maytag's appliance test-drive store

Article Abstract:

Appliance maker Maytag Corp has unveiled a store in Oakville, Ontario, in which consumers can test appliances. Called the Maytag Store, it is Maytag's first branded store and is claimed to be first in Canada where consumers can test appliances. Consumers can test washing machines, dishwashers and dryers. Live cooking demonstrations are presented which exhibit ovens and other cooking appliances.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
New capacity, new plant construction, Household Appliances, Household Appliance Manufacturing, Appliances, Maytag Corp.

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Where the action is

Article Abstract:

A study by comScore Media Matrix Canada found that the number of Canadian internet users has increased from around 22 million in 2006 to 23 million in June 2007. The internet applications commonly used include social networking, blogging and instant messaging. Findings of different studies on internet usage, with focus on demographics, are supplied.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales & consumption, Internet, Demographic aspects, User statistics

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Adscam's lingering ill effect

Article Abstract:

Decisions of Public Works and Government Services Canada (PWGSC) to introduce new systems to check the expenditure on ad campaigns and views of ad agencies on this move and its results in the coming future are presented.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Legal issues & crime, Government regulation (cont), Government regulation, International economic relations, Legal/Government Regulation, Laws, regulations and rules, Advertising campaigns, Administrative agencies, Government agencies, Advertising expenditures, Trade policy

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Subjects list: Canada
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