Partners in creativity

Article Abstract:

L'Oreal has given the Luminato Festival a multimillion dollar, multi-year sponsorship. Luminato could not grant L'Oreal naming rights, so they went for "Luminato and L'Oreal, partners in creativity" instead. Details of the deal are discussed.

Contracts & orders received, Toilet preparations, Contracts & orders let, Contracts, Cosmetics industry, Contract agreement, Art festivals, L'Oreal Paris

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Lose the fat guy

Article Abstract:

The emerging trend of Santa Claus not being featured in most of the advertisements, released during the Christmas season, is discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Christmas business

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Taligate time

Article Abstract:

The upcoming Super Bowl XL competitions in Ontario and increasing advertising tie-ups to capitalize on this event are discussed.

Super Bowl Game (Football), Tournaments, Sports tournaments

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