Singapore Press set to restart

Article Abstract:

Singapore Press Holdings, the sole publisher of Singapore's dailies and many of its magazines, is optimistic of recovering from its present financial troubles brought about by poor advertising revenue and investment in extraneous business whose short-term profit potentials are low. The company's optimism lies in the new format of its Singapore Straits Times that comes complete with a 40-page color portion. Furthermore, the country's economy is on the upsurge and this, in itself, should bring more advertising income to the monopoly publisher.

Management

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Happy anniversary, Asian Journal Weekly

Article Abstract:

'Asian Wall Street Journal - Weekly Edition' is celebrating its 20th anniversary. It was launched in 1979, three years after the establishment of 'The Asian Wall Street Journal' in Hong Kong. Since then, 'Asian Wall Street Journal - Weekly Edition' has served as a link between Asian markets and American business executives. It has reported, analyzed and predicted economic as well as political events in the region, providing the American businessman with unparalleled Asian coverage.

History, Asia, Asian Wall Street Journal - Weekly Edition (Newspaper)

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New Singapore paper aims for young, tech-savvy readers

Article Abstract:

The article discusses how Singapore Press Holdings Ltd. (SPH), the publisher of newspapers in English, Chinese, Malay, and Tamil, launched Project Eyeball in an attempt to attract Singapore's younger, tech-savvy readers.

Marketing procedures, Singapore, Advertising Activity, Marketing

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