Star Choice taps Due North

Article Abstract:

Due North Communications has won Star Choice Communications' C$ 9 million advertising account without having to undergo a review. Due North Pres Mark Weisbarth said executives of the satellite TV company felt the Toronto ad agency would be the right people in moving forward its brand creative and strategy. Due North will partner with Montreal-based Martel et Compagnie Publicite for brand creative and strategy in French Canada. Star Choice spent more than $9.2 million on media advertising in 2000, according to ACNielsen.

New orders received, Cable and other pay TV services, Direct Broadcast Satellite TV Providers, Cable and Other Program Distribution, Satellite television, Satellite television industry, Star Choice Communications Inc., Due North Communications

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From the city to the suburbs: Now and Smith Roberts tackle misconceptions about Toronto's biggest little newspaper

Article Abstract:

Now magazine needed a marketing campaign that ensured its credibility with young audiences that it has nurtured from the start while also underlining the current diverse readership of the magazine. Smith Roberts ad agency was able to create the right campaign idea that did not include radio or TV but includes edgy images in posters, transit ads, and billboards in TorontoEs outlying neighborhoods.

Advertising, Agencies, Works, Toronto, Ontario, NOW (Periodical)

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Hewlett-Packard's S.A.S. reseller and end user promotion

Article Abstract:

Vectra Marketing Agency Group, Toronto created a winning ad for Hewlett-Packard's SureStore AutoBackup Storage System, a device that performs as a backup for computer data.

United States, Contracts & orders received, Computer Storage Device Manufacturing, Memories & Storage Devices, Computer storage devices, Business to Business, Awards, Vectra Marketing Agency Group, Hewlett-Packard France

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