Sweeping changes

Article Abstract:

Sweepstakes are commonly used in the US as marketing tools for magazines, and the chances of anyone winning a prize are very low. Legislation to control sweepstakes could be before the Senate in summer 1999. The legislation may include an obligation for the odds of winning a sweepstake to be published. Magazines may have to seek other marketing tools such as the Internet and credit card mailings, though in the short term there could be a drop in profits for some magazine publishers, and some titles could disappear.

Laws, regulations and rules, Marketing, Sweepstakes

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Bigger, better? Reed and Elsevier

Article Abstract:

UK-based Reed and Elsevier of the Netherlands agreed in Sep 1992 to merge their operations in 1993. If approved, the merger would create Europe's largest publishing house, with over $9 billion capitalization. Many analysts believe the merger could succeed, despite evidence that big media mergers rarely do.

Reed Elsevier N.V.

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Journal wars

Article Abstract:

Trends in the market for scientific periodicals are examined in detail. The likely impact of the acquisition of Harcourt by Reed Elsevier is also assessed. Such a move has yet to be approved by regulators.

Industry Overview, Economic aspects, Harcourt General Inc.

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