TO's SkyDome embraces all comers

Article Abstract:

Sportsco International Corp is positioning Toronto Skydome as a brand new building after it bought the $80-million downtown sports and entertainment complex in Apr 1999. Sportsco's aim is to create a new reputation for the facility which has been known to make sweetheart deals with suppliers who received exclusive supplying and advertising rights. One major sponsorship opportunity that could bring the company as little as $2 million annually is the renaming of the building which will be celebrating its 10th anniversary in Jun 1999.

Sports Teams and Clubs, Professional Sports, Sportsco International Corp.

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Kids get their hands on Apple Jacks

Article Abstract:

Toronto, Ontario-based Kellogg Canada Inc is revitalizing its Apple Jacks cereal brand by creating a group to guide the brand called the Jacks Pack. The Jacks Pack will consist of children under age 15 across Canada. The company used on-pack promotion and television ads to encourage children to apply to become members of the Pack, which will redesign the Apple Jacks package, reformulate the cereal and help create an advertising campaign for it.

Advertising, Breakfast Cereal Manufacturing, Cereal Preparations, Kellogg Canada Inc.

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Hydro One to expand its marketing

Article Abstract:

Toronto, Ontario-based Hydro One is working on marketing plans to follow its branding campaign which was launched in May 2000. The follow-up marketing involves delving deeper into sponsorships. Hydro One sponsorships include the 'Electrification of Ontario' exhibit at the Royal Ontario Museum and the planned sponsorship of the torch relay from Ottawa to London at the Canada Summer Games in London, Ontario, in 2001.

Utilities, Energy, Hydro One

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