Taking on Tropicana

Article Abstract:

Lassonde Industries Inc., a Montreal, Quebec-based juice maker, is upping its marketing efforts to boost its share of the juice market in Quebec and in the entire North America as well. The company, which operates four facilities in Quebec and one each in Nova Scotia and Ontario, recently signed deals with one grocery chain in Florida and three in Florida as part of its effort to become one of the leading juice manufacturer in North America. The deals are expected to boost revenues derived by Lassonde from business in the US to approximately $6 million by end of 1998.

Strategy & planning, Marketing procedures, Flavoring Syrup and Concentrate Manufacturing, Fruit Juice Concentrates NEC, Concentrated fruit juices, Lassonde Industries Inc.

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Dance of the agency deals

Article Abstract:

The Canadian advertising industry is undergoing a major transformation as its members go through a number of mergers and acquisitions deals. All the transactions are local except for the purchase of Goselin Communications of Ottawa and Quebec City by Groupaction Marketing. The alliances include Allard Communication with Natcom, Publicis Canada with Mediabec, Publicite Martin with Sprint Communication-Marketing and RTA Publicite, Martel et Compagnie with Foug ReseauDMB and B and Taxi Advertising and Design with Charron Design.

Acquisitions & mergers, Advertising Agencies

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The microbreweries' recipe

Article Abstract:

Sleeman Brewing, a manufacturer of alcoholic beverages headquartered in Guelph, Canada, has posted sales of 70,000 hectoliters of beer in Quebec in 1997. The firm, which maintains a 2% share of the market for traditional beer, attributes its creditable sales performance to the popularity of its own Sleeman beer. Sleeman Brewing's beer has become the most popular alternative of consumers to traditional beer and those produced by microbrews, according to Laura Urtnowski, president of Brassuers du Nord, a rival company.

Beer & Other Malt Beverages, Breweries, Sales & consumption, Malt beverages, Sleeman Brewing and Malting Ltd.

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