Targeting kids

Article Abstract:

Corinna Hawkes, author of the WHO study Marketing Food to Children: The global Regulatory Environment, surveyed 73 countries and found that 85% of them had some form of regulation on advertising to children, with Sweden, Norway and Quebec in Canada, having outright bans on TV ads. However, banning does not seem to be effective, as children watch channels aired by countries where the ban is not applicable. According to the WHO, besides TV, marketers target children through in-school marketing, sponsorship, product placement, Internet marketing, and sales promotion.

Legal issues & crime, Government regulation (cont), Government regulation, FOOD AND KINDRED PRODUCTS, Legal/Government Regulation, Laws, regulations and rules, Reports, Food industry, World Health Organization, Advertising and children, Food and beverage production/distribution software

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LPGA Classic looks to score sponsor

Article Abstract:

The Ladies Professional Golf Assn (LPGA) is threatening to pull the Du Maurier Classic from Canada unless a title sponsor could be found for the event. The LPGA has given Jean-Paul Blais, the former president of Du Maurier a whole month to find a new sponsor willing to pay $3 million annually to stage the tournament. Du Maurier, part of Imperial Tobacco, used to sponsor the event but has been prevented from doing so by new federal regulations restricting tobacco sponsorship. The Du Maurier Classic attracts 200 million TV viewers yearly, excluding those from Asia.

Sports Teams and Clubs, Professional Sports NEC, Professional sports

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Preventive medicine

Article Abstract:

The plans of Montreal Public Health Department to launch an awareness campaigns in an effort to reinforce the resistance of kids concerning the resistance of drug usage are discussed.

Forecasts, trends, outlooks, Health Care and Social Assistance, HEALTH SERVICES, Administration of Public Health Programs, Health Care Services, Medical & Health Services, Youth, Forecasts and trends, Medical care, Teenagers, Market trend/market analysis, Control, Drug use, Medical care (Private), At risk youth

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