Energizing elixirs

Article Abstract:

Beverage makers in Canada are introducing new non-alcoholic, herbal-based drinks that claim to reduce stress, improve memory and increase energy levels. The new drinks are said to contain strange-sounding ingredients such as ginkgo biloba, ginseng and guarana which are said to refresh both body and mind. Marketers are promoting these new products by associating them with youthful events such as all-night raves and snowboarding competitions.

Soft Drink Manufacturing, Product introduction, Canned & Bottled Soft Drinks

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Resale retail takes on mainstream

Article Abstract:

Secondhand stores of Canada such as Value Village, Goodwill and Salvation Army have launched their respective advertising campaigns to draw back consumers to their shops. Majority of the ads target sensible shoppers who would want more for their money and have been designed to remove the reputation of thrift shops as dark, dank, musky and smelling places where shoppers have to rummage through piles of clothes.

Advertising, Used Merchandise Stores, Antiques & Second Hand Stores

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Elections Canada votes for Acme

Article Abstract:

Acme Advertising bagged Elections Canada's advertising account estimated to be worth C$5 million. The contract includes strategy, creative, media and public relations for Elections Canada, which educates Canadians about the democratic process. Acme won the account over Toronto, Canada-based Cundari Group and incumbent Montreal, Canada-based Cossette Communication Marketing.

Advertising Agencies, New orders received

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