Positions held in Toronto daily war

Article Abstract:

The NADbank's new Toronto Fall Readership survey indicated that there were no major movements in the readership of the city's four major daily newspapers. The Globe and Mail registered the highest increase among adults 18 years and above. Its share of readers increased 10% from last spring to 14% this spring. The National Post maintained its 8% share or 302,900 readers while the Toronto Star remained the biggest with 44% or 1,590,700 readers.

Market share

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TO Star stomps into Bigfoot branding

Article Abstract:

The 'Toronto Star' is launching a new advertising campaign strategy created by Barry Base and Partners of Toronto, Ontario. The objective behind the launch is to brand the new market and to make it instantly popular. There are six executions in the campaign called Bigfoot which will be introduced on Mar 15, 1999 and end in Jun 1999. The 'Toronto Star's advertising sales force will be divided into two to cater to two different target markets.

Advertising

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Toronto's dailies seek their niches

Article Abstract:

The marketing heads of the four daily newspapers in Toronto, Ontario, said ad rates are not a significant issue among them and that rates are expected to be stable for the next few years. Upstart National Post, however, admits that its rates are about 15% lower than the Globe and Mail's. One executive said each daily will have to seek its niche to remain competitive in the future.

Marketing procedures

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