Teens may be linked by malls, TV and Nike, but they're far apart on hopes and values

Article Abstract:

The Brainwaves Group conducted a survey to identify similarities between teenagers from different parts of the world. The survey revealed that majority of teenagers share the same liking for clothes and recreational activities. Most teenagers want to wear brand-name products, enjoy listening to popular music and watch television. However, the results showed that teenagers have different values and views of the future. Most Western teenagers want to be independent and have clear career goals while many Asian youths are undecided of their future.

Teenagers, Youth, BrainWaves Group

---

France's Sofres is favored over Nielsen to rate China's huge TV audience

Article Abstract:

The Sofres Group is expected to win over Nielsen SRG in the fight for the ratings services in China. Sofres' partnership with Central Viewers Survey & Consulting Center was determined to be capable of meeting the requirements set by the Hong Kong Advertising Association. However, Nielsen executives have criticized Sofres' plan as "ambitious" and "unrealistic." They voiced concerns regarding Sofres' capability in handling the huge Chinese market.

China, Evaluation, Television broadcasting, Contracts, Television programs, Television audience ratings, Nielsen Media Research Inc., Sofres S.A.

---

Millennium isn't seen as a big deal by Asian consumers, a survey says

Article Abstract:

A survey by Singapore-based marketing research firm Orchard Group reveals that most Asian consumers are not enthusiastic about buying goods associated with the year 2000. The lack of enthusiasm for millennium-based products in Asia is largely due to cultural factors. However, some advertising and marketing executives believe that Asian interest towards millennium-related products could fire up by second half of 1999.

United States, Asians

Similar abstracts:

• Abstracts: Tax policy and the budget. The case for tax cuts. Tax policy and prospects
• Abstracts: Read all about it. Lost decades. Apple in a stew
• Abstracts: Keeping it in the family. Anger as HSBC pulls plug on Specialised Finance. A brighter forecast. (Acquisitions Monthly, Newcastle)
• Abstracts: The fog is starting to thin. Japan's authorities must end their denial fast and come to grips with their bank's bad-loan crisis
• Abstracts: Stocks in the region appear poised to extend rally; signs of stability, brighter economic picture and lower interest rates inspire buying

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.