Telcos prepare for local turf wars

Article Abstract:

BCT.Telus and Bell Canada, two of Canada's biggest telephone companies, are preparing to offer local telecommunications services in each other's turf. BC Tel's union with Telus of Alberta, which became final in Jan 1999, was followed by the announcement of CEO George Petty of plans to compete in such areas as Quebec and eastern Ontario. Bell has already entered into a strategic alliance with Manitoba Telephones in its bid to offer local telephone services in Western Canada.

Wired Telecommunications Carriers, Services information, Local Telephone Service, Local telephone services, BCT.Telus

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Treasured trinkets

Article Abstract:

Survey conducted to analyze the effectiveness of branded promotional merchandise products in brand recollection are presented.

Surveys, Consumers, Brand identity

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Trinkets to treasure

Article Abstract:

Growing importance of promotional products, which were previously viewed as trinkets, for marketing campaigns, is discussed.

Forecasts, trends, outlooks, Marketing Management, Administration of Marketing, Usage, Forecasts and trends, Market trend/market analysis

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