The 'ART' of knowledge: systems to capitalize in market knowledge

Article Abstract:

Companies must make use of tacit knowledge as opposed to explicit knowledge and utilize individual experience when organising the management of market knowledge. Information technology can play a supportive role in combining the knowledge. Companies should employ an action-reflex-trigger system to manage knowledge. The Japanese Seven-Eleven franchising company uses a combination of local employees knowledge of their customers, managers collaborating with each other and a point of sale computer system to build up a base of knowledge which can be used to plan initiatives for the future.

Convenience Stores, Grocery stores, Management, Business enterprises, 7-Eleven Inc.

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Exit left center stage? The future of functional marketing

Article Abstract:

Functional marketing is in decline according to industry experts, even though marketing is seen as being essential to the success of any business organisation. Strategic marketing practice, with a customer rather than functional focus, is said to be the way of the future. Opportunities must be identified to single out appropriate customers so that a competitive edge can be retained. Any company which fails to adopt this approach is unlikely to be successful in today's economic and technological commercial climate.

Strategic planning (Business)

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How important is marketing in China today to Sino-foreign joint ventures?

Article Abstract:

A survey of Sino-foreign joint ventures in China shows that western marketing concepts are considered to be widely effective. Multinational companies in China tend to standardize branding policy, product lines, product positioning and customer services, while localising distribution, market segmentation and product promotion. Managerial implications are discussed.

China, Marketing, Joint ventures

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