The German market for breakfast cereals: company profiles: Schneekoppe-Reform GmbH

Article Abstract:

Schneekoppe-Reform, a company based in Monchen-Gladbach, Germany, is not a big player in Germany's breakfast cereals market and is principally active only in the muesli subsector of the market, controlling a market share of 7.4% in value in 1997. Schneekoppe-Reform, which also produces diet nectars, fruit juices fruit snacks and jams for diabetics, in addition to cereal bars and muesli, was sold to Laurens Spethmann Holding in 1996. Turnover at Schneekoppe-Reform rose by 9.8% between 1993 and 1994 and over the period covering 1990 to 1994.

Comment:

Is not big player in Germany's breakfast cereals market and is principally active only in the muesli subsector of the market

Strategy & planning, Company Planning/Goals, Schneekoppe-Reform GmbH

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The German market for breakfast cereals

Article Abstract:

The German breakfast cereals market faces a positive outlook for the 1997-2002 period. The sales volume of breakfast cereals will likely be increased by the rising concerns over healthy nutrition and the rising demand for quick snacks. In addition, new product introductions and accompanying promotional efforts will hasten consumer base and usage expansion by infusing diversity into the market. In the retail market, large-scale formats will be the prevailing shopping modes, prompting supermarkets and smaller outlets to lose market shares.

Cereal breakfast foods, Industry Overview, Reports, Forecasts and trends, Cereal products industry, Nestle Deutschland AG, Kellogg (Deutschland) GmbH, Hipp Wholesale Foods Inc.

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The German market for breakfast cereals: distribution: retail: breakfast cereals

Article Abstract:

Hypermarkets remained to be the No,1 distribution channel for breakfast cereals in Germany, controlling a share of 35% of the market in 1997, up from 33.9% in 1993. Discounters followed, increasing their share of the market to 20.9% in value in 1997, an increase of 1.9 percentage points over 1993-1997 period. Distribution of cereal products via mass market outlets such as hypermarkets and discounters are becoming more popular because of their ability to offer the brands at low prices, along with quick checkouts and self-service options.

Comment:

Germany: Hypermarkets remain the No 1 distribution channel for breakfast cereals in Germany, with 35% of market share in 1997

Marketing procedures, Channels of Distribution

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