The German market for breakfast cereals: typical margins
Article Abstract:
Profit margins from selling breakfast cereal products in Germany differ from one retail outlet to another, depending on their size. Larger retailers such as supermarkets were able to retain higher profit margins despite selling products on lower prices while smaller retailers were seeing their profit margins decline as they were forced to lower prices of their merchandise to remain competitive. Manufacturers and retailers declined to provide figures on profit margins but its is estimated health food stores operate on a margin of 30%-45%, supermarkets of 18%-24%, hypermarkets of 15%-18% and grocery stores of 20% to 27%.
Comment:
Germany: Profit margins from selling breakfast cereal products differ from one retail outlet to another, depending on their size
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for breakfast cereals: company profiles: Oetker Group
Article Abstract:
Oetker Group, a family-controlled company based in Bielefeld in west Germany, is considered as the market leader in Germany's muesli market, commanding a market share of of 27.4% in value in 1997. Oetker, whose products include food as well as non-food products such as chemicals and transport services, also retained a market share of more than 8% in value of Germany's breakfast cereals market in 1997. Oetker's most popular cereal brands are those marketed under the Oetker Musli and the Vitalis names.
Comment:
Is considered as market leader in Germany's muesli market, commanding a market share of of 27.4% in value in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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