The Italian market for surface cleaners: company profiles: Procter & Gamble Italia SpA

Article Abstract:

Procter & Gamble Italia SpA is a subsidiary of one of the world's highly diversified consumer goods operation, the US-based Procter & Gamble Company. Founded in Italy in 1956, the company has since acquired presence in the cosmetics and toiletries, pharmaceutical and OTC, and household care products markets. Among its products and brands in the surface cleaners market are general purpose cleaners Mastro Lindo, Spic & Span, Baleno, limescale remover Viakal, and Ace Casa bleach. Procter & Gamble landed the third spot as a key plater in the surface cleaners market in 1997, accounting for 15% of sales by value.

Comment:

Acquired presence in the cosmetics and toiletries, pharmaceutical and OTC, and household care products markets

Procter and Gamble Italia SpA, Ace Casa, Baleno, Mastro Lindo, Spic & Span, Viakal

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The Italian market for surface cleaners: company profiles: Unilever Italia SpA

Article Abstract:

Unilever Italia SpA was spawned in 1966 from the merger of Lever and Van den Bergh, and is a unit of one of the world's biggest consumer goods operation. The firm is present in the food, cosmetics and toiletries, and household care products markets through its divisions and as a shareholder in several domestic makers. Unilever is also present in all six main product sectors of the surface cleaners market, while it operates via its Lever Division in the household cleaning and textile washing markets. The company listed a workforce of 6,093 people in 1996 and net profits of 51.4 billion lira in 1995.

Comment:

Is present in the food, cosmetics and toiletries, and household care products markets through its divisions

Unilever Italia SpA

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The Italian market for surface cleaners: company profiles: Colgate-Palmolive SpA

Article Abstract:

Colgate-Palmolive SpA, a unit of the US-based Colgate-Palmolive Corp., ranks second in terms of overall manufacturers' share in the 1997, with 18.4% of the market in value terms. The company is present in several product sectors of the Italian toiletries, household cleaning products, soaps, detergents and cosmetics and toiletries markets. Colgate-Palmolive markets its products in the household cleaning agents through the Aiax and Fabuloso brands, under which are variants such as Floral, Lavender, Tropical, Alpine, Aiax Toilet, Aiax Gel with Bleach and Aiax Multipurpose.

Comment:

Is present in the Italian toiletries, household cleaning products, soaps, detergents and cosmetics and toiletries markets

Soaps & Detergents, Cleaning agents industry, Colgate Palmolive S.p.A., Fabuloso, Aiax

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