The big boysE B.C. decline: The presence of the national newspapers on the West Coast nosedives, but advertisers need not worry

Article Abstract:

Readership of the national newspapers has been on the decline in the West Coast. While efforts are on to increase circulation, advertisers donEt need to worry, as they have the option of reaching out through the local publications. Also, with decline in circulation, advertising rates follow suit, hence the marketing agencies often get a better bargain, as the national dailies still do have a substantial reach.

Forecasts, trends, outlooks, Newspapers, Market share, Advertising, Advertising and Related Services, Newspaper Advertising, Forecasts and trends, Newspaper publishing, Market trend/market analysis, Company market share

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Vancouver's next station

Article Abstract:

Roger Broadcasting is hoping that the Canadian Radio-televsion and Telecommunications Commission (CTRC) will approve the application for its LMTV, a proposed multilingual TV station for Vancouver, British Columbia. LMTV, however, faces tough competition from CHUM Ltd and Craig Broadcasting, who are also seeking station licenses. The CTRC decision is expected in Jun 2000.

Television Broadcasting, Government regulation, TV Stations, Television stations, Roger Broadcasting

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Immigrant issues

Article Abstract:

The Canadian Immigrant Magazine, the English periodical launched recently by the Indian Naeem Noorani, offers huge advertising potential for marketers to target the large number of English-speaking immigrants in the Lower Mainland.

Financial management, Periodicals, Periodical Publishers, Services information, Services, Company investment, Investments, Business owners, Noorani, Naeem

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