The failed creative revolution: How agencies threw away their intellectual advantage and the key to decent margins

Article Abstract:

Agencies had a strong intellectual property in the earlier decades of the advertising business and the agency commissions were as high as 25%-40%. Today, most advertising is done by large marketing companies, working on a 5% to 8% margin, with inhouse research, Internet and design facilities.

Forecasts, trends, outlooks, Advertising agencies, Florida, Agencies, Forecasts and trends, Market trend/market analysis, Profit margins

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Three steps to happiness

Article Abstract:

A simple three-step philosophy of being happy emphasizes on practicing something that one can do well, doing something new every day, and doing something for someone else. This will result in a calm, happy and contented life.

Psychological aspects, Happiness, Life skills

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Broadband branding is here

Article Abstract:

The development of a branding strategy is discussed.

Analysis, Column, Marketing industry, Market positioning

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