The fallout from French nuclear testing in the South Pacific: a longitudinal study of consumer boycotts

Article Abstract:

A study examining the impact of France's nuclear testing in South Pacific, on purchasing behavior of Australian consumers, is presented. The study indicates that Australian consumers drastically cut down their demand for French products during the period, and this fall in demand spread over to other brands from the country. Implications of this for marketing and international business are also discussed.

Australia, Government domestic functions, France, International politics, Consumer Behavior, Economic aspects, International aspects, Science and technology policy, International relations, Nuclear weapons, Nuclear testing, Consumer behaviour, International marketing

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Customer perceptions of service dimensions: American and Asian perspectives

Article Abstract:

A study of perception and classification of a set of 13 services based on multidimensional scaling (MDS) by American, Korean and Taiwanese customers is discussed. Directions for future academic research and managerial implications are presented.

United States, Taiwan, South Korea, Service Industries, Consumer preferences, Services industry, Multidimensional scaling

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