The right Web mix of free and paid

Article Abstract:

The Daily Geaner, Times and Transcript, Saint John Times Globe and the Telegraph Journal are unique among Canadian newspapers in that they will allow surfers to see news stories only if they pay a fee.

Commodity & service prices, Media Planning/Goals

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All about people

Article Abstract:

The marketing strategies of The Sudbury Star, a news paper, are discussed. The strategies applied by this paper to attract local community readers are also presented.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Marketing, Company marketing practices

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CalWest delivers tape with papers

Article Abstract:

Winnepeg-based CalWest Global Communications is promoting Global TV's fall lineup by enclosing free videotapes to subscribers of its newspapers throughout Canada.

Cable Networks, Cable and other pay TV services, Cable TV Networks, Self Promotion, Cable networks (Television), CalWest Global Communications, Global TV

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