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Business, international

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The role of the Internet in new product performance: A conceptual investigation

Article Abstract:

The role of the Internet in new product performance is investigated recognizing the importance of new product success and the growing trends in the use of the Internet in new product development (NPD). Theoretical explanations for the impacts of the use of the Internet in NPD on new product success are developed and testable research propositions are presented.

Author: Muammer Ozer
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
China, Technology application

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Process implications of the use of the Internet in new product development: a conceptual analysis

Article Abstract:

Development of new products involve numerous activities ranging from designing to marketing of the products, in which the Internet plays an active role. The change in impact of the Internet depends upon the type of product and organization structure.

Author: Ozer, Muammer
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
Services information, Services, Organizational structure

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Factors which influence decision making in new product evaluation

Article Abstract:

A comprehensive tool that would be useful in analyzing the various factors that could affect the development of a new product and taking a decision is presented. The risks associated with new product development are also discussed.

Author: Ozer, Muammer
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2005
Hong Kong, Venture Analysis, Decision-making, Decision making, Risk assessment

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Subjects list: Usage, Internet, Product development, Time to market, Methods, Analysis
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