The royal flush

Article Abstract:

Canada's media buying industry is dominated by seven people who have led the industry for decades and are already paragons of stability. This group is composed of Ann Boden, president of Omnicom's OMD Canada, Bruce Grondin, The Media Edge/Young and Rubicam's senior vice-president and national media director, David Harrison, Harrison Young Pesonen and Newell Media Management Pres and CEO, MBS/The Media Co's Peter Swain, Cossette Media's Pierre Delagrave, Initiative Media's Hugh Dow and Optimedia's Sunni Boot. Another striking pattern of the group is their collegiality.

Canada

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Buying media online takes root

Article Abstract:

Online media buying and selling has begun in Canada but its practice has not yet become widespread. It is expected to become popular once the tendency to resist change has been overcome and once a credible online exchange has been developed. The Brand Exchange pres Jim Danahy said an online exchange will be successful if it saves time and money and must be neutral and fair.

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Blue-chip reading

Article Abstract:

The popularity achieved by the magazine Bay Street Bull published by newspaper distribution firm Roltek International is described. The planning and marketing strategies that helped the firm in making the magazine successful are discussed.

Marketing procedures, Periodicals, Periodical Publishers, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Planning, Marketing, Supply and demand, Company marketing practices, Company business planning, Bay Street Bull (Periodical)

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