The shaky state of marketer-agency relations

Article Abstract:

As technology develops, the need for an integrated multi-media response is required in todayEs world. As per the results of a survey carried out by Marketing Industry Ratios, Resources and Optimization Report (M!RROR) the relations between marketers and agencies is strained, and changes need to be implemented to create ways for the production of better and efficient work by both.

United States, Surveys

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Directing traffik

Article Abstract:

Traffik, an advertisement measurement program developed by the TranSearch Group and the Canadian Outdoor Measurement Bureau's (COMB) technical committee, has been successfully implemented by NewAd for measuring audience estimates for it's various product lines. The details of the program are discussed.

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SPIs in our midst

Article Abstract:

The need for marketers to reach out to influential consumers or (social persuaders and influencers), who pass on valuable product information through word of mouth method, is discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Marketing executives, Word of mouth marketing

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